Portrait of Toni Pareja

I'm toni -
Senior product designer
currently at nespressowhat else?

Based in
Barcelona,
Spain
GMT +1

I help product teams simplify complex journeys, improve usability, and create scalable design patterns. My experience spans ecommerce, service platforms, design systems, and customer-facing digital products.

nespresso.

Designing ecommerce experiences, subscriptions flows, and design system patterns for premium coffee journeys.

nespresso. project visual

solera.

Designing workflow tools for automotive professionals, helping them estimate repairs, find information faster, and make clearer decisions.

solera. project visual

vodafone.

Designing mobile-first telecom experiences that help customers understand, manage, and act on their services with less effort.

vodafone. project visual

design.

  • Product thinking
  • Design Systems
  • UX/UI Design
  • Accessibility
  • Prototyping

software.

  • Figma / FigJam
  • Design Tokens
  • Storybook
  • Framer
  • AI-Assisted Workflows

technical.

  • HTML / CSS
  • JavaScript
  • Component Libraries
  • AI-Powered Web Creation

strengths.

  • Systems Thinking
  • Product Sense
  • Problem Framing
  • Cross-functional Collaboration
  • Attention to Detail

Have a project
in mind?

toniparejja@gmail.com