Senior Product Designer based in Barcelona, designing digital products with clarity, speed, and a strong sense of craft.

I'm Toni Pareja, a Senior Product Designer currently working at Nespresso. I design product experiences that make complex tasks feel easier, more useful, and more human.

Before Nespresso, I worked with Vodafone and Solera, shaping mobile, service, and B2B product experiences across telecom, automotive, and customer-facing platforms.

My work blends product thinking, UX strategy, prototyping, visual design, and collaboration with cross-functional teams. I care about systems, details, accessibility, and creating interfaces that people can understand without friction.