About me. Senior Product Designer based in Barcelona, designing digital products with clarity, speed, and a strong sense of craft.

I'm Toni Pareja, a Senior Product Designer based in Barcelona, currently designing digital experiences at Nespresso.

Over the last years, I've worked across consumer, service, and B2B products for companies like Vodafone and Solera. My work usually sits where product thinking, UX, visual design, and prototyping meet: turning complex flows into interfaces that feel clear, useful, and easy to come back to.

I care about craft, systems, small interaction details, and the kind of decisions that make a product feel calmer. Outside the screens, I try to keep the same mindset: curious, practical, a bit restless, and always looking for better ways to make everyday things work.