My background as a former marketing strategist makes me understand good design not only as a good experience but also as a way to sell and loyalize.
I am passionate about customer experience and how users interact with a product. My moto is to avoid complicated UXs and make the customer journey as simple as possible to convert that sale. That’s why for every project, I try to understand who are my personas and how I can make their life easier by ensuring a pleasant user flow and also that they can enjoy a novel and engaging interaction.
I do most of this work through Figma for design and Framer or Invision to create great prototypes. Although when I start with the first sketches of ideas I always use the best tools you can use, pen and paper.
I have never lived in the same place. I was born in a small town in the south of Spain, then I moved to Seville where I got my bachelor’s degree in Business Administration and Management. Right after graduating, I moved to London to improve my fluency in English, then to Barcelona where I took a Masters in strategic Marketing and Sales, and I am currently living in Munich doing great projects as a freelancer. You can download my CV here.
I’m very proud that you’ve invested some time in getting to know me. Now it’s my turn to meet you, so drop me a message if you think that we can work together and tell me about that great project!