Client.
Vodafone is an international telecommunications company serving mobile, broadband, entertainment, and customer service needs.
Role.
Product Designer focused on customer journeys, self-service flows, visual design, and iterative product improvements.
Challenge.
Make telecom service management easier to understand across plans, support needs, account actions, and high-frequency mobile tasks.
Approach.
Worked through journey mapping, UI exploration, prototypes, and product collaboration to simplify decision points and improve clarity.
Outcome.
More accessible mobile flows, stronger visual hierarchy, and product experiences that helped customers complete tasks with fewer doubts.